Introduction to UX and User-Centered Design

Fact sheet

Edit: 5th

School period: From September 15th 1 to October 6th. Duration: 16 hours

Timetable Group A:

Friday de 16 a 20 h.

Mode: On site

Language: Catalan / Spanish

Price: 170 €

Observations: Fee: 170 € course. Students and alumni have a 10% discount. Minimum 8 students.

UNLISTED COURSE

Currently this course is not available anymore at Bau but please check the rest of courses in this link:

PROGRAM

INTRODUCTION

This course introduces the "User-Centered Design" (UCD) and the standards that help us to build a good user experience (UX), key to the success for an interactive technology product like an app or web for any digital device.

The UX aims to humanise technology and establish coherent dialogue between man and machine.

The challenge is to create intuitive, useful and enjoyable experiences while communicating with a digital device.

The design of new services or products is influenced not so much by visual appearance but by the experience that is derived.

The UX is the crossover point between humanism, technology, sociology, creativity, business models and the end user.

The course is divided into four sessions, with theoretical and a practical exercise in groups in the classroom, with the idea of learning by doing.

After completing the course, students will voluntarily submit a small project consisting of personal research of their choice, in which they apply all the knowledge they have acquired and that, in turn, will serve as a portfolio for the professional sector.

PROGRAMME

1. What does UX mean?

UX and UI: definitions, roles and profiles.

User Centred Design as a process.

Product design - UX Design

2. User Centred Design

The working processes for building a satisfying user experience.

Focus on niches.

MVP (Minimum Viable Product).

Problem solving

3. User and context

Storytelling techniques: storyboarding and product stories.

4. Testing

Testing as a core activity of the UX Designer.

Define, prototype, iterate.

5. Key processes of the UX

Interaction, Information architecture, Usability, Accessibility, Movement.

The atomic design.

6. Tools

Brief summary of the principal tools and software used by the UX professional.

7. Be a UX designer

Tips for the UX designer

The present and future of the UX professional

8. Extra Ball

Books, bloggers

Project review

TEACHING STAFF

Marc Herrando Costa. Master in Web project Management (Elisava. Universitat Pompeu Fabra). Degree in Design (Eina. Universitat Autònoma de Barcelona). BA in History of Art (University of Barcelona).

As a visual communication specialist he has a wide baggage in the field of culture, advertising and technology, both in local and international projects. He got the opportunity to learn different ways of working: London, Cairo, Taipei and Oslo.

His transversal profile provides a comprehensive and objective view on the space where the creative aspirations, the business needs and theindividual expectations of users must cross. 

Currently works as a product designer and experience UX designer for CornerJob, a job seeker focused on creating matchings between candidates and companies.

https://www.linkedin.com/in/marcherrando