Edit: 5th Edition
Qualification: Postgraduate Degree in Illustration accredited by the Universidad de Vic. Students without un
Credits: 30 ECTS
School period: Group A: from October 22th 2014 to May 20th 2015. Group B: from October 23th 2014 to May 19th 2015. Final Project Presentation: from the 3th to the 23th of June 2015
Timetable: Group A: Mondays and wednesdays from 16h to 19h Group B: Tuesdays and Thursdays from 16h to 19h
Price: 3390 €
Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course.
This postgraduate degree considers and delves into illustration as a relevant element in contemporary visual communication. Its presence in the media spreads into different areas and colonizes new supports. Illustration is also a valuable means of artistic expression and a universal language in which to disseminate ideas with multiple applications and functions: from the adorning of opinion and information to the encouragement of reading.
The professional area in which illustrators will develop their professional activity comprises different areas of communication: advertising, the Press, literature, design, application to products, new audiovisual formats.
In this postgraduate degree the students will delve into the functions of illustration and its main fields and applications as well as into the figure of the illustrator and the value of the work of illustrators as providers of information, trend-setters, critics, historians or graphic witnesses who leave proof of something that took place at a particular moment.
MODULE I - ILLUSTRATION IN THE PRESS
Illustration constituted the graphic content of magazines and newspapers from its appearance in the 19th century until the 1950s. The students will study the different applications of an illustrator's work in this field. They will analyse the function of illustration in the Press and in magazines as well as its main contemporary uses.
Learning objectives of the module
To support and introduce information complementary to a text, searching for cohesion between text and image and using the graphic element as a tool for reflection and opinion. To analyse the positioning and critical thought about a current issue. The students will work on articulating different discourses and ways of approaching an article. They will generate illustrations from different conceptions: from synthesis to satire, by developing different techniques and adapting the image to different imposed formats.
- Illustrations in the daily Press.
- Illustrations for an article in a Trends Press publication.
- The comic strip.
- Analysis and comprehension of a text.
- Development and gestation of graphic ideas.
- Past and present models: viewing of images.
MODULE II - ILLUSTRATION OF TRENDS
Illustration, given its costumbrist nature, has been the main way to describe styles of life and clothing since the 18th century. Detached from the main subjects of painting, the work of an illustrator observes and recreates how people behave and live by analysing the trends in different everyday environments. Illustrations nourished the graphic content of fashion magazines until the appearance of photography, although illustration is still used today.
Learning objectives of the module
To work in different fields of trends and clothing representation with different languages. To master representation of the human form, using different approaches. Documentation and short history of fashion illustration. The study of applications and career opportunities for an illustrator orientated towards this field.
The field of the Trends Press.
A fashion collection: recreating and describing.
Illustrations for an article in a Trends Press publication.
Illustration for textile application.
The human form: comprehension and representation through different technical and conceptual processes.
Short history of fashion illustration.
MODULE III - CHILDREN'S ILLUSTRATION. NARRATIVE AND LITERATURE
In the 19th century, with the improvements of reproduction techniques in England, began the rise of illustrated literature. Writers and illustrators worked together to unite their work, and illustration decorated and gave a new dimension to the book as a consumer article and a means of spreading ideas. Currently, the illustrated book is an indispensable tool for education and play and one of the illustrator’s main vehicles of expression.
To delve into the intimate and personal interpretation of a literary text. To develop the ability to re-create from imagery and to analyse the relationship between image and narrative. To study the possibilities of illustration in the different formats, languages and techniques, as well as the creation of characters.
- Illustrations in the field of narrative for adults and children.
- Technical and conceptual processes for developing illustrations.
- The illustrated book: composition and diagramming. Illustrations and cover of an illustrated book.
- Psychological and formal representation of the characters of a narrative work: character creation.
- The graphic novel and the sequential narrative.
- The narrative of the 20th century: the main illustrators.
MODULE IV - ADVERTISING. GRAPHIC CAMPAIGN
Since the 19th century, illustration has promoted products, decorated packages and recreated the philosophy and universe of trademarks. The advances of lithographical techniques launched posters as one of the great means of artistic expression, establishing the foundations of visual communication by focusing on large audiences. In the field of advertising, the illustrator generated idealizations of reality and materialized the spirit of products and trademarks, converting illustration into an important means of persuasion as well as a vehicle for expression and communication. The advertising campaign disseminated the work of artists in an unprecedented manner.
Learning objectives of the module
To analyse communication strategies, trademarks that seek to differentiate themselves and to move away from more conventional languages by using illustration with increasing frequency.. To reflect about how aspirational consumption will be permanently related to the illustrator's work.
- A series of illustrations will be developed, starting from a hypothetical briefing for the graphic contents of a campaign.
- Briefing: analysis and comprehension.
- Communication strategy: process.
- The campaign: graphic development.
- Multiple supports: application.
- The budget.
- A short history of graphic campaigns.
MODULE V - SCIENTIFIC ILLUSTRATION
The students will analyse the most technical application of illustration. The Renaissance painters became interested in the analytical representation of Nature and converted anatomical and botanical studies into one of the main artistic manifestations. During the 19th century, the rise of science demanded an infinity of exhaustive descriptions as instruments for research and understanding in different areas. Today, medicine, biology and engineering need the work of the illustrator for technical development, since infographic processes are the main tools of an illustrator, providing scientific drawings with greater descriptive and analytical rigour.
The students will investigate procedures and languages with the object of generating true and detailed representations for the scientific and technical fields by using different image-treatment software and traditional pictorial techniques.
- Development of analytical skills.
- Infographic tools.
- Illustration of botanical/zoological topics.
- Pictorial tools.
- Introduction to hyperrealistic languages.
MODULE VI - PACKAGING
The students will study how the revolution in printing techniques and the industrial production of goods generated a new market for designers and illustrators, of crucial importance in the 20th century, and which converted packaging into one of the main formats for visual communication. The decoration of packaging was to shake up popular culture by converting the product into a cultural referent, and by invading the collective popular imagination with an infinity of icons, endowing products with a huge emotive charge and a new dimension.
The students will observe how boxes, CD covers, plastic containers, labels, cans and bottles are some of the new media of the work of the illustrator, with the intention of attracting the consumer.
- The relationship between product and image.
- Design and illustration of a CD digipack.
- Non-figurative graphic resources.
- Introduction to typographic/calligraphic treatment.
MODULE VII - NEW MEDIA AND FORMATS
In recent years, graphic communication has been defined by the desire to search for new formats and strategies, and illustration has found its place in numerous new media. The new reprographic techniques have allowed illustration to be applied to many and different materials, which has allowed the illustrator's work to be spread widely. Illustrators have diversified the uses of their work among endless products and have managed to open a market that is becoming more and more extensive.
Students will think about the latest manifestations and uses of illustration.
They will observe how drawings have become clothing patterns and have gained importance by becoming shop windows and wall paintings. The students will also analyse how the work of illustrators has become its author's toy, as well as an attraction to an infinity of objects and products through their packaging. Animation and on-line applications have opened new ways of investigation for the illustrators.
- Occasional interventions from experts who will intervene and show their work applied to the latest trends in formats and media.
MODULE VIII –THE EMPLOYMENT MARKET
Gaining access to the employment market is difficult, and we need information and mastery both of the social networks and of the platforms that will give visibility to the illustrator's work.
The students will investigate how to penetrate the market and find representation. They will also discuss aspects of legal rights, copyright, contracts, etc.
- Participation of Gemma Cortabitarte, manager of APIC (Associació Professional d’I·lustradors de Catalunya).
Berto Martinez. Illustrator specializing in Fashion and trends magazines, he is always looking for new formats and media for his illustrations. He frequently works with brands such as Custo BCN, Alfa Romeo, Nike, Clickair and Moet Chandon. In the magazine and newspaper field, he contributes to Playboy, GQ, Max Joseph, Cosmopolitan, El País and Elle, to name but a few. His work has appeared in several significant books of illustration.
José Luis Merino
Illustrator specialising in the press.
Illustrator specialising in the press. In 1998, he founded his own graphic design and illustration studio.
His clients include BMW, Freixenet, La Vanguardia, The Guardian, The New York Times and The Washington Post Magazine. His work has received awards and been featured in several competition annuals, and his illustrations have also been published in significant books about illustration.
Illustrator specialising in graphic humour and product.
Illustrator specialising in graphic humour and product. Right from the start, she had a major impact on the world of illustration and graphic art, and is now one of the leading lights of contemporary illustration in Spain. She can happily works in fields as diverse as fashion, graphic humour, and canvas and mural painting.
Ilustrador living in Barcelona. He works for agencies, publishing companies, designer studios, and for clients such as ZARA, ADIDAS, COCA COLA, etc.
She is a Fine Arts graduate. She contributes to several publications and works as an illustrator for El País Semanal magazine, in which she illustrates the weekly articles by Enrique Vila Matas. Sins Entido has published several of her graphic novels, and she has been awarded several prizes for her illustrations.
Illustrator specialising in Fashion and trends magazines.
Illustrator specialising in Fashion and trends magazines, he is always looking for new formats and media for his illustrations.
He frequently works with brands such as Custo BCN, Alfa Romeo, Nike, Clickair and Moet Chandon. In the magazine and newspaper field, he contributes to Playboy, GQ, Max Joseph, Cosmopolitan, El País and Elle, to name but a few. His work has appeared in several significant books about illustration.
Illustrator in diferent fields:
- Press, narrative and literatura
- Technical and scientific
- Fashion and new trends
- Packaging and Advertising.