Postgraduate Degree in Digital Editions

Fact sheet

Edit: 5th Edition.

Qualification: Postgraduate Degree/Diploma of Specialization in Postgraduate Degree in Digital Editions issued by the Uvic-UCC. Students who complete this postgraduate and the Postgraduate Degree in Digital Books will receive the degree of Master's in Digital Publishing. Students without university degrees will receive a Certificate of Specialization.

Credits: 30 ECTS

School period: From October 2017, 18th to May 2018. TFP Presentation: June 2018.

Timetable: Mondays and Wednesdays from 19 h to 22 h.

Mode: On-site.

Language: Spanish.

Access: Graduate and Higher Level Training Cycle (CFGS) students in visual arts, graphic design, editorial design, advertising, along with illustrators and art directors. Also aimed at professionals from the sector without specific training that can prove their professional background. Access to the course will be determined by an admissions process. 

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Course: Postgraduate Degree in Digital Editions

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Coordinator

Guillem Casino

Guillem Casino

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production.  

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production. Twelve years as a lecturer at various design schools in Barcelona, and twenty years working in private companies. Specialises in the digital image and infographics. Training coordinator at an Apple distribution centre. 

Presentation

New digital technologies in editorial design represent a big change for the professional designer. This digital reality affects both the concept and creative process, and the production and dissemination of editorial works. Traditional textbooks and periodicals are transformed and evolve a new digital dimension requiring re-think old concepts and learn new working methods and technologies. Publishing, professional, Designer cannot ignore these changes. The publishing industry needs more than ever to professional designers in this transition to the new technologies in constant growth.

The creative designer must have a dynamic and open attitude towards new technologies. This postgraduate course provides an opportunity to publishing, professional, designer to go along with the big publishing houses by new digital technologies.

Ediciones Digitales

Syllabus

This postgraduate course is organised in 10 modules and is completed upon handing in the Final Project.

Module I - Publishing

Module II - Creation of interactive digital magazines.

Module III - Core project of digital magazine creation

Module IV - Typography applied to digital publishing design

Module V - Criticism and analysis of the briefing for Digital Publishing

Module VI - Information architecture and graphic synthesis in digital publications

Module VII - Usability in digital publications

Module VIII - Complementation to create digital publications

Module IX - Distribution and sales in the App Store and the Android Market

Module X - Business models, interactive advertising and branded apps

Modul's program

Module I - Publishing

The revolution of digital publishing in today’s world.

  • The evolution of traditional publishing houses in the digital era.
  • Different typologies of digital publications: magazines and books.
  • Digital publications in today’s market.
  • Pros and cons of the digital edition of periodic publications.

Module II - Creation of interactive digital magazines. Bütton

Learning, through practice, to create digital publications with the DPS software.

  • The revolution in publishing: from Gutenberg to iPad.
  • Learning Büttonpublish software.
  • Install Button and Button Design View.
  • Navigation strategy and design for iPad / Mobile in pixels and resolutions.
  • Folder structure.
  • Export and preview with Büttonpublish.
  • Implementation overlays / effects.
  • Creation of basic automatic overlay animations with Animation.
  • Create buttons with Hotspot.
  • Create buttons with Flip effect.
  • Zoom image
  • Creating image galleries with Slideshow.
  • Creating Scroll texts.
  • Sequence, different uses that can be given
  • Add video and audio to the publication using Overlays
  • Types of links: an article, a page, a web and sending a mail 
  • Tablet screen resolutions and retina.
  • Integrate web content publishing with a INWEB.
  • Horizontal and vertical layout.
  • Embed videos from youtube and vimeo.
  • Share Posted different devices with Button View
  • Final production and publication in the cloud.
  • Creation of digital publications from start to finish.

Module III - Core project of digital magazine creation

Creating a personal and individual project in digital publication format.

  • Digital publication conceptualization and creation.
  • Development of format and navigation strategies.
  • Digital publication design and layout.
  • Study of visual language, tone and rhetoric.
  • Structure and experience of use.
  • Information hierarchy.
  • Adaptation to the different tablet and smartphone formats.
  • Final creation and checking of the interface.

Module IV - Typography applied to digital publishing design

Study of on-screen typography.

  • Legibility, readability and typographic hierarchy on screen.
  • Immersive and selective reading.
  • Hierarchy and contrast.
  • Diagramming.
  • Grid and use of a good layout.
  • Typographic combinations.
  • Screen v. paper.
  • Orthotypography and technical typographical aspects.
  • Consulting.

Module V - Criticism and analysis of the briefing for Digital Publishing

The importance of the briefing as a creative base of digital publications.

  • Organizing the digital platform and its needs.
  • Suggestion of platforms, tools and digital languages.
  • Careful consideration of target, message and distribution.
  • Analysis and demonstration of a suitable briefing.

Module VI - Information architecture and graphic synthesis in digital publications

A study of the different information structures and usability in digital publications.

  • Creation of strategic content.
  • Boundaries between container and narrative.
  • Information architecture.
  • Types of content and hierarchies in a digital publication.
  • Navigation systems and flows.
  • User interface.
  • Gestures and visual design of an interface.
  • Graphic synthesis and icon creation for apps.

Module VII - Usability in digital publications

The experience of the user in periodical publications and the importance of usability in interactive digital projects.

  • Usability in mobile phones.
  • Interaction patterns in digital publications.
  • The influence of the context of use.
  • The ‘Guerrilla’ test.
  • Relationship between interaction design and visual design.

Module VIII - Complementation to create digital publications

Incorporation of additional knowledge to create digital publications that are more professional and rich in special effects and communication.

  • Advanced Interactivities with Büttonpublish
  • Animation with scroll
  • 360 Effect using Sequence, image sequence.
  • Export video as a sequence of images.
  • Using transparencies in different interactivities (Slideshow, Animation ...) interesting resources.
  • Add Map overlay by embedding Google Maps or Map with INWEB.
  • Button to send mail.
  • Check Büttonpublish interface.
  • Social networking in a publication.
  • HTML Articles.
  • Optimization of documents to downsize export.
  • Concept Stage. Preloader. Poster: the timeline, basic animation, properties of elements of Edge, proper file formats, styles CSS, animation tool 'Pin', type of movement.
  • Structure of an animation: creating symbols, clipping masks, layers, and bookmarks, events, animate objects.
  • Edge for web / mobile browser: Actions for tablets, Büttonpublish export, file navigation, incorporating templates, Flip and Parallax effects.
  • Audio. Audio formats: Introduction to Adobe Audition, creating and exporting documents, joining Büttonpublish.
  • Video. Video Formats: Introduction to After Effects, creating and exporting documents, joining Büttonpublish.
  • Creation of a publication: structure and organization of content items in JPG, articles in HTML, rendering elements, optimization for different resolutions, the Sidecar .xml file, infographics with Edge Animate.
  • Publications Management. Distribution: button Manage Account Management, App Builder, document preparation from Indesign, certificate creation in Apple, preparing page App Store, Application Loader.

Module IX - Distribution and sales in the App Store and the Android Market

Learning the procedure for distributing and selling a digital publication in the App Store and the Android Market.

  • Learning the steps for distributing and selling in the App Store and the Android Market.

Module X - Business models, interactive advertising and branded apps

Business models for interactive magazines.

  • Free, paying and other business models.
  • Cases of success and of failure.
  • Interactive advertising as a new narrative language.
  • Branded apps as the future of advertising.

Teaching staff

Paula Mastra

Paula Mastra

Paula is a graphic and font designer, specialising in Digital Publishing analysis and editing.

Guillem Casino

Guillem Casino

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production.  

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production. Twelve years as a lecturer at various design schools in Barcelona, and twenty years working in private companies. Specialises in the digital image and infographics. Training coordinator at an Apple distribution centre. 

Rebecca Gil

Rebecca Gil

Fine Arts graduate from the UB and an expert in artistic photography. Member of the Design and Social Transformation Research Group (GREDITS).

Fine Arts graduate from the UB and an expert in artistic photography. Member of the Design and Social Transformation Research Group (GREDITS). Rebecca works as a freelance photographer, combining this activity with teaching. She was a founding member of the AtelieRetaguardia Cultural Association, and was responsible for the management and organisation of courses and activities. Her personal work has been exhibited and published in various institutions and galleries.

Selva María Orejón

Selva María Orejón

Executive Director/onbranding

Executive Director/onbranding Marketing and Positioning of Apps on the Apple Store.

Arnau Asensio

Arnau Asensio

Computer engineer specialising in app development.  arnau@buttonpublish.com

Computer engineer specialising in app development.

arnau@buttonpublish.com

María Cerezo/Emma Llensa

María Cerezo/Emma Llensa

Graphic designers specialising in the design and production of digital publications, business models, interactive advertising and branded apps. http://www.ubicuostudio.com/

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Coordination

Guillem Casino. Software Specialist and graphic production. Twelve years as a teacher in different schools of design in Barcelona and twenty years as a professional in private enterprise. Specialist in digital imaging and computer graphics. Coordinator of training Apple Distributor.

Career Opportunities

  • Art and production management in publishing houses.
  • Art management in graphic design studios specialized in the design of digital books or digital publications in general.
  • Freelance graphic designer.
  • Self-publisher, graphic designer as an author.
  • Designer / publisher in the publishing department of big companies.

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