Postgraduate Degree in Digital Books

Fact sheet

Edit: 3rd Edition.

Qualification: Postgraduate Degree/Diploma of Specialization in Postgraduate Degree in Digital Books issued by the Uvic-UCC. Students who complete this postgraduate and the Postgraduate Degree in Digital Editions will receive the degree of Master's in Digital Publishing. Students without university degrees will receive a Certificate of Specialization.

Credits: 30 ECTS

School period: From October 2017, 19th to May 2018. Final Project Presentation: June 2018.

Timetable: Tuesdays and Thursdays from 19 h to 22 h.

Mode: On-site.

Language: Spanish.

Price: 3660 €

Access: Graduate and Higher Level Training Cycle (CFGS) students in visual arts, graphic design, editorial design and advertising, along with illustrators and art directors. Also aimed at professionals from the sector without specific training that can prove their professional background. Access to the course will be determined by an admissions process. 

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Course: Postgraduate Degree in Digital Books

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How to enroll

Coordinator

Guillem Casino

Guillem Casino

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production.  

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production. Twelve years as a lecturer at various design schools in Barcelona, and twenty years working in private companies. Specialises in the digital image and infographics. Training coordinator at an Apple distribution centre. 

Presentation

The revolution in publishing is incessant, and the book, as we know it, has experienced a spectacular change. With the advent of the digital book, new models of business, marketing, management and distribution of content have been created, very different from the traditional models. 

The Postgraduate Diploma Course in Digital Books is the result of a strong awareness of the demand in the digital publishing market for new types of e-book: narrative format, illustrated novel, artistic book, books with content for teaching purposes, illustrated tales, books for the scholastic market, and tales with more interaction for children, so the course admits specialization in e-book/e-Pub production and publishing. It offers a new concept in design and in reading, taking advantage of devices such as Kindle, e-Readers, ‘smartphones’ and ‘tablets’.

These new digital formats change the way in which we design our contents and distribute them, at the same time boosting self-publication. Today, the author and the publisher need not depend on one another or on the big distributors, and they can have an influence on the new digital platforms by selling e-books in markets such as those of Google Play Books, Amazon Kindle and Apple iBookstore. 

GENERAL AIMS OF THE TRAINING

To study the evolution of publishers and of the printed book towards today’s digital publishing.  To know the procedure for distributing and marketing a digital book.

To be able to compare the different types of traditional book and analyse their interpretation in the digital format. 

To study the new digital book formats and new ideas about reading and readers.

To train the traditional editorial designer in the new digital technologies, through a close study of those aspects of book design and composition which have to be re-interpreted as they change to the digital format and are adapted to e-Pub.

To be able to design and create content for different devices such as e-Readers, ‘tablets’ and ‘smartphones’, and to understand which types of book will be demanded by the publishing market and our ultimate target. 

Programme of studies

This postgraduate course is composed of 11 modules, and concludes with the Final Project. Throughout the course, expert professionals present papers on relevant subjects to reinforce the content of certain modules.

Module I – Editorial Design in the digital book industry; e-Pub

Module II – The form of the book in the digital context

Module III – Typography

Module IV - Types of e-Book

Module V – Layout and design of e-Pubs

Module VI – Production of fixed template/fixed layout books

Module VII –From concept to prototype

Module VIII –The enriched book for IOS / iBooks Author

Module IX –Designing and planning the interactive book

Module X – The marketing and distribution of digital books

Module XI –Final Project

Programme of the modules

Module I – Editorial Design in the digital book industry; e-Pub

Design for e-Pub.

  • Editorial and artistic management.
  • Types of books and readers in traditional publishing. 
  • Adaptation of book types to the new e-Book formats. 
  • New formats, new reading experiences, new types of reading public.

 

Module II – The form of the book in the digital context

The design of different types of digital books.

  • The narrative and personality required for a project. Nomenclature, typographical aspects which define the project’s hierarchy, definition of the Style Guide which will guide the design and production of the eBook.
  • Dynamic graphic design and layout. 
  • New graphic proposals, new challenges, new briefings. 
  • Adaptation of the design studio, and new figures in the production process. 
  • Graphic identity and style sheets.

 

Module III – Typography

Evaluating traditional typography and its application to the format of digital publishing.

  • Working with text (line, paragraphs, columns, and page).
  • Types of books.
  • Typography on the screen (e-Pub).
  • Common and differentiating aspects to be considered in relation to paper.
  • Legibility and hierarchy.
  • Diagramming and formats.
  • The use of the grid.
  • Choice and combination of typographies.
  • Questions prior to choosing a typography.

 

Module IV – Types of e-Book

The publishing sector is increasingly committed to quality digital publishing, with stricter and stricter requirements in quality and consistency. Little by little, the designer is again assuming the responsibility of graphically conveying the contents of the book, but this time with formats that are different and changing, and with very disparate technical characteristics.

  • Formal analysis of the design and publishing of the different types of digital book.
  • Novel.
  • Illustrated book.
  • Children’s book.
  • Introduction to the environment.
  • Basic concepts.
  • Technical aspects and reading devices.
  • Composition of electronic books.
  • General structure.
  • Semantic composition.
  • XML labelling.
  • HTML composition.
  • CSS layout.
  • Tools.

 

Module V – Layout and design of e-Pubs 

  • Technical aspects and reading devices.
  • Composition of electronic books.
  • Advanced tools in inDesign.
  • Efficient use of tools.
  • Short cuts, scripts, GREP.
  • Characters specific to editing.
  • The flow of the content. 
  • Personalized assignment of labels.
  • The inclusion of external style sheets.
  • Refining e-Pub using Sigil and Calibre.
  • An efficient flow of work.

 

Module VI – Production of fixed template /fixed layout books

Digital Production.

  • The fixed template as a graphical concept.
  • Technical aspects and compatible reading devices.
  • Composition of fixed-template electronic books.
  • HTML for fixed-template books.
  • CSS for fixed-template books.
  • Tools for working.

 

Module VII – From concept to prototype

  • Textual or graphical content. Identifying what to express from each part of our story and how to express it.
  • The flow chart. Creating narrative paths; the launch of the book.
  • The symbology of flow charts. 
  • Transferring the flows of work to the rest of the team: writers, editors.
  • Creating a technical and literary script.
  • Creating a prototype.

 

Module VIII – The enriched book for IOS / iBooks Author

Technology applied to enriched children’s books and teaching books.

 

  • The structure of an IBA book.
  • The promotional book, the educational book, the interactive illustrated book.
  • The interface of the programme; tools.
  • The incorporation of multimedia elements (audio, sound). 
  • The creation and incorporation of elements in 3D. 
  • Didactic interactivity with Keynote. 
  • The incorporation of animation with Adobe Edge.
  • The creation of personalized Widgets.
  • Self-publishing at ‘App Store’.

 

Module IX – Designing and planning the interactive book

Strengthening the design skills, ingenuity and interactive functionalities offered by the software itself.

Learning its nomenclature and the typographical aspects which define the project’s hierarchy. Creating a mock-up prior to assembly to list its component parts.

 

  • Artistic design and management.
  • Identifying the Style Guide which will govern design and production.
  • Analysis of the user’s narrative and interaction. 
  • Planning of production.

 

Module X – The marketing and distribution of digital books

The model will provide students with a panorama of the current agents (shops, distributors and various platforms) which are active in the marketing of digital books. The internal mechanisms of this new circuit will be explained.

 

  • General panorama: where and how digital books are marketed; the main platforms, their policies, their manner of operating and their presence and popularity in Spain.
  • Negotiating and contracting with platforms: the process of the digital book vs. the paper book, different models of distribution and invoicing. Territories and percentages. Libranda, Amazon and Google.
  • The e-book: The publisher’s strategic decisions. The negotiation of rights, editorial design, calculation of the selling price.
  • Placing on sale: Metadata and the uploading process. The commercial relationship with shops and readers. A view of the bookshop. Campaigns. Collecting payments. 
  • Analysis and challenges: the policy of Amazon, current disputes. The fight against piracy. Pricing policies. Price as the only promotional tool. The solitude of the bookseller, or metadata. The power of moving publishers’ collections, the famous algorithms, the data race.

Module XI – Final Project

The Final Project consists of producing three digital books of different types.

  • Under the umbrella of the illustrated narrative format, students will carry out a project of an illustrated novel, whether of their own authorship or by taking another author’s work as a reference. The art-book format will allow students to explore aspects of narrative, insert different medias, define a more experimental art direction, and challenge themselves and the e-Pub format to explore their creative possibilities to the maximum.
  • The second book, of the enriched kind, must be produced by emphasizing interactive design in movement.
  • A project will be completed for another type of market and target: illustrated tales, books for the scholastic publisher, or tales for children with more interactive content.

Teaching staff

Didac Catalán

Didac Catalán

Francisco Javier Gómez Laínez

Francisco Javier Gómez Laínez

Guillem Casino

Guillem Casino

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production.  

Coordinator of the Master’s Degree in Digital Publications at BAU. Specialising in software and graphic production. Twelve years as a lecturer at various design schools in Barcelona, and twenty years working in private companies. Specialises in the digital image and infographics. Training coordinator at an Apple distribution centre. 

Paula Mastra

Paula Mastra

Maria Juncosa

Maria Juncosa

Rights assistant and digital manager at Libros del Asteroide

I am a Spanish Philology graduate & Master in Literary Edition with 5 years of professional experience as rights and editorial assistant.

Rights assistant and digital manager at Libros del Asteroide

Información demográfica

Barcelona y alrededores, España | Writing and Editing

Actual

Rights assistant and digital manager en Libros del Asteroide

Anterior

Guest speaker en Bau, Centre Universitari de Disseny, Manuscript reader en Suma de letras, Assistant en Larousse, Touristic guide en Freelancer

Educación

Editrain Barcelona, Editrain Barcelona, Universidad Autónoma de Barcelona, Universidad de Barcelona, Pontificia Universidad Católica del Perú, Ly...

Extracto

I am a Spanish Philology graduate & Master in Literary Edition with 5 years of professional experience as rights and editorial assistant

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Coordination

Guillem Casino. Software Specialist and graphic production. Twelve years as a teacher in different schools of design in Barcelona and twenty years as a professional in private enterprise. Specialist in digital imaging and computer graphics. Coordinator of training Apple Distributor.

Professional openings

  • Art and production management in publishing companies. 
  • Art management in graphic design studios specializing in the design of digital books or digital publications in general.
  • Editor of children’s books and didactic material for teaching.
  • Freelance graphic designer.
  • One’s own publications, graphic designer (as author).
  • Designer / Editor in the Publications Department of a large company.