Diploma in Graphic Design “BAU Evening”

Fact sheet

Qualification: Diploma in Graphic Design "BAU Evening" in the specific area studied, accredited by the Universidad de Vic.

Credits: 90 ECTS

Duration: 3 academic years

School period: From October to June.

Timetable: Tuesdays, Wednesdays and Thursdays, from 20h to 22h.

Mode: On-site

Language: Catalan / Spanish

Price: 30 ECTS / 2.790 €

Access: Given the nature of these studies, applications will be accepted based on previous education, professional experience or the candidate’s maturity and motivation.

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Course: Diploma in Graphic Design “BAU Evening”

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How to enroll

Presentation

The Diploma in Graphic Design "BAU Evening" offers training that is both basic and complete, covering everything a graphic designer should know and be able to do. From the principles of design, typography and photography, to the application and specific aspects of the different design specializations: editorial design, packaging, corporate image, publicity, motion graphics/web design and graphics of the environment.

Each term one of the courses is practical and project-based, in which the students develop projects. This is complemented by a theoretical course to reinforce the student’s training at both the basic and cultural levels.

Objectives and Methodology

In the classrooms, the teacher/tutor has a close relationship with the students, providing personalised attention and monitoring.

In the first year, the basic principles of design are introduced, and the students complete projects based on the different professional fields.

In the second year, the complexity of the projects is increased and the focus is on the classic graphic design sectors: editorial design, corporate image and advertising design.

In the third year, other aspects of graphics are covered: packaging design, graphics of the environment, and motion graphics/web design.

Syllabus

The syllabus is spread over three years with a total of 90 ECTS.
The Syllabus is based on complete training based on the following fields: the project, theory and technical areas.

The project area focuses on subjects that support the development and completion of all phases of a project: research, documentation, analysis, conceptualisation, formulation, implementation and/or production.

The theory area focuses on the most relevant aspects of knowledge about the history of design, communication, art, typography and photography.

The technical area is based on subjects that develop students’skills and abilities and the material and technological resources required to complete the projects.

Teaching staff

Bogidar Mascareñas

Bogidar Mascareñas

Typography and lettering designer. 

Bachelor Degree in design by Elisava and Master of Arts at the Type and Media program of la Royal Academy of Arts, La Haya, The Netherlands.

Albert Carles

Albert Carles

Graphic designer and developer for Internet and new media.

Natalia Galbán

Natalia Galbán

Degree in Fine Arts. University of Barcelona.

She has been a freelance photographer and has published in various media such as La Vanguardia and El Periódico de Catalunya. She also worked in publishing for over 10 years and for more than 7 years she has been teaching graphic design.

Sandra Bosch

Sandra Bosch

BA in Advertising. Coordinator of the Diploma in Graphic Design “Bau Evening”

BA in Advertising and PR. Diploma in Graphic Design. Master in Typography and Postgraduate degree in Marketing. Coordinator of the Diploma in Graphic Design “Bau Evening”

Alejandro Pérez

Alejandro Pérez

Graphic designer and art director at the packaging dpt. of the branding agency Morillas

Mònica Rosselló

Mònica Rosselló

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Subject Descriptions

Projects I
The students complete several short projects (leaflet, packaging, book cover, T-shirt, etc) through which they learn the principles of design: analysis of the commission, development of the project and analysis of the results.

History of Design
A general vision of the history of graphic design and its evolution from Ancient times to the digital era.

Computer Graphics I - Illustrator
This provides the student with knowledge of IT tools and an understanding of their use and usefulness as creative instruments. The operation of the software is demonstrated to show how it is used to develop a design project, with the aim of acquiring knowledge of vectorial design.

Typography I
Introduction to the principles of typography. The history of typography (from its origins in roman capital letters up to our time), its concepts (both in terms of form and function) and the different solutions and applications within the wide panorama of graphic design.

Editorial
Practical cases are analyzed, to bring the student into contact with the different applications of editorial design. This objectively develops the students’ sensitivity to each type of publication and their capacity to implement concepts in accordance with the predetermined parameters for each of the proposed activities.

Corporate identity
To treat the brand as a basic indentifying element, and make an in-depth study of the corporate identity manual as a tool for controlling the application of the brand’s corporate identity.

Advertising
To learn the meaning and objectives pursued in an advertising campaign, within the framework of communication and marketing. The various roles making up and agency team are presented, and the relationships between the client and the agency are considered. Finally, the students develop a complete campaign, adapting the various parts making up a campaign to a single concept.

Computer Graphics II - In Design
This brings the students to an understanding of desktop publishing tools with the aim of optimizing the processes of creation and production with professional design and layout solutions.

Typography II
The basic elements making up a good piece of typographic work are studied. All the classes will start by analyzing examples of typographic work, and end with an exercise that helps the student to understand the complexity of each project and to develop their capacity to find a solution to the exercise.

Photography I
This subject gives the students a first-hand knowledge of the photographic system (both analogue and digital), basically oriented towards control in taking photographs, from the point of view of graphic design.

Packaging
Packaging is a key element in the design of any product, since it is the outer wrapping, and therefore makes the first impact on the buyer. In this course, the student will learn to recognize good packaging, in terms of both its three-dimensional design and the design of the surface. Different types of packaging will be studied: boxes, bottles, wrapping, bags, etc. In several projects, the students will make their own packaging designs for very different products, taking into account the market at which they are aimed, the viability of the container, the quality of the communication on the container, and the commercial effectiveness of the whole.

Multimedia Design
To learn multiple means of expressing themselves, such as typography, images, animation, sound and interactivity, to present and communicate information. This knowledge will be focused on graphic design applied to the digital environment.

Graphics of the environment
Application of the graphic design into spaces. Whether it is a shop window, a commercial stand, an exhibition or the signage in a space. Based on a historical survey, a study of different projects of graphics applied to the environment and a review of the materials available, the students will complete a project in which they must apply the knowledge they have acquired to a three-dimensional space.

Computer Graphics III - Adobe Photoshop
Photoshop: leading software for digital image  editing (retouching photographs, photomontages and special effects). This is the most widely-used software for Graphic Design. The image is captured using a Scanner or digital camera and then digitally processed.

Typography III
To explore and strengthen the connotation capacity of typography to carry and transmit an identity. An in-depth study is made of the applications of typographic structures as a support to the composition of graphical works. They provide typographical solutions to stated concepts and communications problems. The aim is to stimulate typographical experimentation.

Photography II
The guiding concept of this subject is the construction of images and critical analysis of them.

Career Opportunities

  • Graphic design studios working in all professional fields (editorial, packaging, corporate identity, multimedia, signage, advertising, etc.)
  • Advertising Agencies
  • Communication Agencies
  • Art Director
  • Design departments in public or private sector companies
  • Multidisciplinary design teams
  • Sign Companies
  • Multimedia communication companies
  • Self-employed designer (freelance)

Payment of Fees

The fees for 2017-2018 are 2.790 €

BAU, Design Collegue of Barcelona, offers several different payment systems:

  • Single payment: 3% discount
  • Installment payment: this consists of a 1st payment of 720 € - on registration + 9 monthly payments of 230 € (from October to June)

Loans with special conditions are available for Bau students from several banks.

For further information, please contact the Administration Department of BAU, Design College of Barcelona (93 415 34 74).

Registration

To register for the Bau Evening School, the candidate must first have been accepted by the relevant course coordinator.

The first step in the acceptance process is to apply by downloading and completing an application form which can be obtained from www.bau.cat.

The completed form must be delivered to Bau or sent to secretaria@bau.cat.

The entry form must be accompanied by proof of any prior qualifications, and a CV.

After the entry form and the documentation required have been provided Bau will contact the candidate to confirm acceptance on the course and start the registration process.

To complete registration, the student must provide 2 photocopies of his ID card (or passport) and 4 passport photographs. All this can be done personally in Bau or by contacting secretaria@bau.cat, for direct information about the procedures to be followed. The number of places on Bau Evening School courses is limited.

The registration process begins in February and ends when there are no more places available, or at the end of October.

Coordination

Andrés Salvarezza Graphic Designer and Art Director at the most important Branding and Packaging agencies in Barcelona: Rousselot, CBA (Collinet Bigeard, SL), Shining (Morera Design), Morillas Brand Design, Batllegroup and Carré Noir Barcelona. He has worked as visiting teacher at several universities, and currently teaches in the Graphic Design Area and is coordinator of the Bau Evening School Graphic Design Department at Bau, Escola Superior de Disseny.

Sandra Bosch Graphic designer. Graduate in Advertising and PR. Postgraduate degrees in Typography (Eina) and in Strategic Marketing (ISM-ESIC). She currently teaches in the Graphic Design Area and is coordinator of the Bau Evening School Graphic Design Department at Bau, Escola Superior de Disseny.

Project gallery