FICHA DEL PROYECTO
Nombre: Utendi: Desarrollo de una alternativa al sistema de consumo actual
Autor: Andrea Cochón Ferradás
Programa: Grau en Disseny
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Utendi, an alternative to the nowadays stablished way of consumption which offers a way-out to the consumer with concerns an interests in people´s common wealth and the environment, paying special attention on certain values as collective, low consumption and a localized economy based on the concept of “slow fashion”. After a deep process of investigation and search of different resources, it has been possible to create a way to distribute the product and transmit these important values. The result has been a web site platform in which the garments made with care and dedication are exposed and awaiting a trip covered by experiences, passing from the hands of one user to another. Pieces that do not belong to anyone, but are from everyone through a monthly subscription to the community. Basics with design that fit most closets, handmade with quality fabrics and the hope that they have an indefinite life.